From a business perspective (yes I’m looking at the numbers), the offering by U4GM for unlocking weapons in Battlefield 6 is a smart niche. Consider the following: The game has a large base of casual players who enjoy the experience but cannot dedicate dozen-plus hours to grind for guns, attachments, and rank. U4GM offers a service that meets a specific demand: reduce grind time, get instant satisfaction, and access the meta weapons. They provide: pick your weapon, they’ll handle leveling and assignments, attachments included.
They also push “manual, safe” to mitigate fear of bans.
From a product-market fit view: the game itself offers many unlocks, but the unlock curve is steep. Many players in forums complain it’s too harsh.
That creates a space for services like this. The service differentiators: speed, convenience, variety of platforms (PC/PS/Xbox) mentioned in boosters. Also 24/7 support, flexible packages. For U4GM, this is a recurring model: boosting services, bundle unlocks, bot lobbies.
Of course, from a business risk viewpoint: there's the risk of account bans, reputational risk, legal/terms of service issues. But if the service truly sticks to manual methods and no cheats, the risk is reduced (though not eliminated). For the end-user: it’s about cost vs time. For someone who values their time at $X per hour, paying to skip a 50-hour grind might be worth it. In summary: psychologically, the service sells value (time saved, faster progression). Operationally, U4GM has built an ecosystem around this with multiple services. Ethically and gaming-community wise it’s more controversial—but strictly from a business lens, it hits the gap between game design grind and player impatience.